Today, we are pleased to announce the launch of the new Leaping Bunny Cruelty Free-App. As an organization who has always been committed to the principles of responsible luxury and cruelty-free development and manufacturing, we are incredibly proud to be included.
The Leaping Bunny Program is the highest standard for compassionate, cruelty-free companies that are committed to creating personal care and household products with absolutely no new animal testing*. Formed in 1996 in response to consumers’ search for cruelty-free products among an oversaturated and confusing market, the program was born as eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). Today, the CCIC promotes a single comprehensive Standard and an internationally recognized Leaping Bunny Logo, certifying companies as cruelty-free to help make shopping compassionately as simple as possible.
While it is clear consumers are increasingly concerned with protecting their furry friends, shopping cruelty-free can be confusing, misleading, and ultimately frustrating. This is why Leaping Bunny is so excited to share its new and improved app. Designed for easy browsing, the app helps consumers easily identify Leaping Bunny-approved brands and provides visibility to some of the most socially responsible products on the market today.
With over 900 companies in its Compassionate Shopping Guide, Leaping Bunny makes it easier than ever to shop cruelty-free. The guide lists products in the cosmetics, animal care, household and personal care categories, guaranteeing that every need can be met with an animal-friendly brand. The Cruelty-Free app is available for iPhones and Androids for free.
NEW AND IMPROVED APP FEATURES
- New user-friendly redesign of interface
- Up-to-date list of all Leaping Bunny certified companies
- New list of Promotions (sales, freebies, etc.) and Partnerships (give back to Leaping Bunny through purchases)
- Ability to create a customized shopping list of Leaping Bunny certified brands
- Leaping Bunny photo filter for users to update their Facebook profile picture and share their support
- A shared photo gallery for users to upload their own images of products from Leaping Bunny certified brands
- The ability to take action and pledge to go cruelty-free and sign up for the Leaping Bunny e-newsletter
The Leaping Bunny Program is the only third-party certification that assures no new animal testing is conducted at any stage of product development by a company, its laboratories, or ingredient suppliers.
Download the new and improved Leaping Bunny Cruelty-Free app from the iTunes Store starting on July 6, 2017. Note: for Android users, the newest version will be available soon. * Virtually every ingredient, even water, has been tested on animals in the past.